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Subject
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Consumer behaviour 1 Konsumentenverhalten 1 Low-cost strategy 1 Niedrigpreisstrategie 1 Preis 1 Preismanagement 1 Price 1 Price promotion 1 Pricing strategy 1 Reduced price 1 Reference price 1 Repeated exposure 1 Sales promotion 1 Saving format 1 Verkaufsförderung 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
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Bambauer-Sachse, Silke 1 Massera, Laura 1
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Journal of retailing and consumer services 1
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ECONIS (ZBW) 1
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Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion
Bambauer-Sachse, Silke; Massera, Laura - In: Journal of retailing and consumer services 27 (2015), pp. 63-73
Persistent link: https://www.econbiz.de/10011388073
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