Background: Supply chain performance measurement is an integral part of supply chain management today, as it makes many critical contributions to supply chains, especially for companies and supply chains to identify potential problems and improvement fields, evaluate the efficiency of processes,...

This research develops and validates scales based on the theory of planned behavior (TPB) to measure purchase intention towards products associated with cause-related marketing (CRM) campaigns in the South Asian context. Despite few studies using global measures of TPB in specific contexts to...