This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each dimension having four components. The...

The very nature of their position requires superiors to engage in behavior that may have adverse consequences on subordinates. Such deportment might harm the individual (employee) yet enhance the overall good of the organization. Researchers in organizational behavior refer to supervisor...

Season tickets are examples of sports subscription products, research into which is very limited. Given the nature of subscription markets, there is sufficient reason to expect that the relationship between service quality, satisfaction and renewal might operate differently from transactional...

Purpose – Research on organizational communication has shown significant associations with many important outcomes. Although these researches are appealing, there have been criticisms and suggestions for improvement of the organizational communication scales, developed in Western organization...

Purpose – This research seeks to explore the nature and the structure of brands' masculine dimensions; to develop a reliable and a valid scale to measure brand masculinity and to explore the different brand masculine patterns. Design/methodology/approach – A series of four studies developed...

Purpose – This article aims to dwell on theoretical, managerial, and empirical knowledge to improve loyalty programme efficiency. Its intention is to try to understand how economic, hedonist, relational, convenience, informational rewards enhance or undermine customers' perceived programme...

Purpose – The purpose of this paper is to operationalize the ubiquitously used concept of “cool,” specifically considering its meaning to Generation Y consumers of apparel. Using Churchill's rigorous scale generating method, the authors generate items, pre‐test, and the test with a...

Purpose – This article aims to empirically test the terroir concept and tackles the issues of origin, typicity and legality. Whilst this has previously been examined at a theoretical level, the research uses a study of producer and consumer perceptions to examine the multidimensional nature of...