The eBankQual scale was developed for measurement of service quality and customers’ satisfaction in e-banking service setting. This scale was tested in earlier study and found good predictive ability. However, testing and retesting must be required to prove either this scale having strong...

The purpose of this study was to test reliability and validity of eBankQual scale. Basically this scale was developed for measurement of service quality and customer satisfaction in e-banking. In the present study, author has conducted survey of internet banking users and examined reliability...

In response to criticism on brand personality measures that embrace other aspects besides brand personality, we developed a new brand personality measure consisting of personality items only. 12,789 Belgian respondents participated in a study on 193 brands. The new scale consists of five factors...