Search Results - subject:"Scale format"

Extremity in horizontal and vertical Likert scale format responses : some evidence on how visual distance between response categories influences extreme responding

Weijters, Bert; Millet, Kobe; Cabooter, Elke - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 85-103

Persistent link: https://www.econbiz.de/10012506518

The effect of rating scale format on response styles: the number of response categories and response category labels

Weijters, B.; Cabooter, E.; Schillewaert, N. - Vlerick Business School - 2010

with two experimental conditions (N = 226). We find evidence of strong effects of scale format on response distributions … and misresponse to reversed items, and we formulate recommendations on the choice of a scale format. …

Persistent link: https://www.econbiz.de/10008470784