Search Results - subject:"Scanner data"

Advertising and Product Confusion: A Case Study of Grapefruit Juice

Brown, Mark G.; Lee, Jonq-Ying; Behr, Robert M. - Florida Department of Citrus - 1990

estimated from grocery-store scanner data to analyze the contention that consumer confusion exists between the two products …

Persistent link: https://www.econbiz.de/10005026771

The Impact of Omitting Promotion Variables on Simulation Experiments

Weiskopf, David - In: International Journal of the Economics of Business 7 (2000) 2, pp. 159-166

Using store-level scanner data, elasticity matrices are estimated using a twotiered demand system. Two basic models are …

Persistent link: https://www.econbiz.de/10005471745

Managing Advertising and Promotion for Long-Run Profitability

Jedidi, Kamel; Mela, Carl F.; Gupta, Sunil - In: Marketing Science 18 (1999) 1, pp. 1-22

In recent years, manufacturers have become increasingly disposed toward the use of sales promotions, often at the cost of advertising. Yet the long-term implications of these changes for brand profitability remain unclear. In this paper, we seek to offer insights into this important issue. We...

Persistent link: https://www.econbiz.de/10008787866

The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications

Kopalle, Praveen K.; Mela, Carl F.; Marsh, Lawrence - In: Marketing Science 18 (1999) 3, pp. 317-332

Baseline sales measure what retail sales would be in the absence of a promotion (Abraham and Lodish 1993), and models that measure baseline sales are widely used by managers to assess the profitability of promotions (Bucklin and Gupta 1999–this issue). Estimates of baseline sales and...

Persistent link: https://www.econbiz.de/10008787875

Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

Bucklin, Randolph E.; Gupta, Sunil - In: Marketing Science 18 (1999) 3, pp. 247-273

The authors report the findings from an exploratory investigation of the use of UPC scanner data in the consumer … packaged goods industry in the U.S. The study examines the practitioner community's view of the use of scanner data and … key questions practitioners would like to answer with scanner data, how scanner data is applied to these questions, and …

Persistent link: https://www.econbiz.de/10008787918

A Decision Support System for Planning Manufacturers' Sales Promotion Calendars

Silva-Risso, Jorge M.; Bucklin, Randolph E.; Morrison, … - In: Marketing Science 18 (1999) 3, pp. 274-300

A common event in the consumer packaged goods industry is the negotiation between a manufacturer and a retailer of the sales promotion calendar. Determining the promotion calendar involves a large number of decisions regarding levels of temporary price reductions, feature ads, and in-store...

Persistent link: https://www.econbiz.de/10008788224

Origin Information and Retail Sales of Wine

Duhan, Dale F.; Kiecker, Pamela L.; Areni, Charles S.; … - In: International Journal of Wine Marketing 11 (1999) 3, pp. 44-57

The purpose of this study is to investigate how origin information for wine products influences retail sales. The growing variety of products and the generally singular origin of wine products makes this market particularly sensitive to origin information. The origin of wine is often perceived...

Persistent link: https://www.econbiz.de/10014815524

Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data

Montgomery, Alan L. - In: Marketing Science 16 (1997) 4, pp. 315-337

stores. These changes in interbrand competition are measured using weekly store-level scanner data at the product level … store-level customizations based largely upon scanner data. This is very advantageous since this information is already … retailer's store-level scanner data is an under-utilized resource. By exploiting this information using newer and more powerful …

Persistent link: https://www.econbiz.de/10008789750

Pricing Decisions Under Demand Uncertainty: A Bayesian Mixture Model Approach

Kalyanam, Kirthi - In: Marketing Science 15 (1996) 3, pp. 207-221

demand model. The BMM approach was empirically evaluated using store level scanner data. The decision context was the …

Persistent link: https://www.econbiz.de/10008787542

Competitive Market Structures: A Subset Selection Analysis

Kannan, P. K.; Sanchez, Susan M. - In: Management Science 40 (1994) 11, pp. 1484-1499

Market structure models are used to identify submarkets or to test for the presence of submarkets where within-group competition is much stronger than across group competition. The implicit assumption in such models is that the brands in a submarket compete on the basis of their shared product...

Persistent link: https://www.econbiz.de/10009191260