research has used across-chain scanner panel data to develop optimal price cuts targeted to individual households but whether … specific question. Design/methodology/approach – The authors use scanner panel data from multiple categories to create across …

. For A.C. Nielsen scanner panel data on catsup purchases, we find that the prices observed at the previous purchase …

. For A.C. Nielsen scanner panel data on catsup purchases, we find that the prices observed at the previous purchase …. For A.C. Nielsen scanner panel data on catsup purchases, we nd that the prices observed at the previous purchase occasion …. Keywords Reference price, brand choice, Markov-switching process, household scanner panel data. JEL Classi cation C25, C51, C53 …

stochastic utility maximization (SUM). Simulation study and application to actual scanner panel data seem to support the …

stochastic utility maximization (SUM). Simulation study and application to actual scanner panel data seem to support the …

Common, if not ubiquitous, Marketing practice when estimating models for scanner panel data is to: (a) observe the data …

panel data set shows that the reference effect and loss aversion are more marked after price thresholds are taken into … to the modeling literature on discontinuous likelihoods in choice models. The empirical application using our scanner …