phenomenon is known as scenario adjustment. By using a CE field survey, we investigate whether subjects adjust risks portrayed in … reduction than subjects provided with a SQ where the risk is consistent with their perceptions. Hence, in this case the scenario … adjustment takes place. In contrast, subjects who are presented with a SQ where the risk is higher than their subjective …

identify another source of potential bias, which we call scenario adjustment. where respondents assume that the substantive … demonstrate a strategy to control and correct for scenario adjustment in the estimation of willingness to pay. This strategy …

pay for private health-risk reduction programs, to demonstrate a strategy to control and correct for scenario adjustment …

they reject the viability of the proposed alternatives. In contrast, we address the more subtle problem of “scenario … adjustment,” where respondents impute that the substantive alternative(s) in a choice set, in their own particular case, will be … different than the survey instrument suggests. We demonstrate a strategy to control and potentially correct for scenario …

reject the viability of the proposed alternatives. In contrast, we address the more subtle problem of scenario adjustment … different than the survey instrument suggests. We demonstrate a strategy to control and potentially correct for scenario … adjustment in the estimation of willingness to pay. …