Purpose – This paper aims to describe how, during the period after the scenarios have been sketched out but before the company leadership reaches the strategy‐development or investment‐decision stage, a continuous learning process can help planners and senior decision‐makers identify and...

Purpose – The author, a veteran futurist, aims to trace the history of the scenario process, starting with those developed by the Shell team that anticipated an OPEC manipulation of oil supplies and prices that occurred in 1973. Largely on the basis of the Shell scenario's brilliant insight,...