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The impact of
scheduling
styles
on time-limited promotions : the moderating role of redemption frames
Rai, Dipankar
;
Lin, Chien-Wei
;
Jiraporn, Napatsorn
- In:
Journal of business research : JBR
135
(
2021
),
pp. 774-786
Persistent link: https://www.econbiz.de/10012648017
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