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  • Search: subject:"Screenplay"
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Consumer behaviour 1 Entertainment product consumption 1 Entertainment science 1 Film 1 Film industry 1 Filmwirtschaft 1 Freizeitwirtschaft 1 Kino 1 Konsumentenverhalten 1 Leisure industries 1 Motion-picture 1 Movie 1 Movie theatre 1 Screenplay 1 Theory of transportation 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Kumar, Vikas 1 Paulich, Brianna JeeWon 1
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Journal of the Academy of Marketing Science 1
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ECONIS (ZBW) 1
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Relating entertainment features in screenplays to movie performance : an empirical investigation
Paulich, Brianna JeeWon; Kumar, Vikas - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1222-1242
Persistent link: https://www.econbiz.de/10012659720
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