Search Results - subject:"Script theory"

Closing is more than a list of tactics : how to build rapport while facilitating a commercial exchange

Arndt, Aaron D.; Epler, Rhett; Evans, Kenneth R.; … - In: Journal of personal selling & sales management : JPSSM 45 (2025) 1, pp. 45-63

Persistent link: https://www.econbiz.de/10015519592

When observers of customer incivility revisit the restaurant : roles of relationship closeness and norms

Hwang, Yoo Hee; Wang, Xingyu; Guchait, Priyanko - In: International journal of contemporary hospitality management 34 (2022) 11, pp. 4227-4244

Persistent link: https://www.econbiz.de/10013413354

Value co-destruction in hotel services : exploring the misalignment of cognitive scripts among customers and providers

Järvi, Henna; Keränen, Joona; Ritala, Paavo; Vilko, Jyri - In: Tourism management : research, policies, practice 77 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012152098

Embodied interaction in customer experience : a phenomenological study of group fitness

Kuuru, Tiina-Kaisa; Närvänen, Elina - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1241-1266

Persistent link: https://www.econbiz.de/10012178620

Should employees be "dooced" for a social media post? : the role of social media marketing governance

Parker, Janna M.; Marasi, Shelly; James, Kevin W.; … - In: Journal of business research : JBR 103 (2019), pp. 1-9

Persistent link: https://www.econbiz.de/10012104066

Gender, e-banking, and customer retention

Mahmoud, Mahmoud Abdulai - In: Journal of global marketing 32 (2019) 4, pp. 269-287

Persistent link: https://www.econbiz.de/10012201035

Conceptualizing Sex with Cerebral Palsy: A Phenomenological Exploration of Private Constructions of Sexuality Using Sexual Script Theory

Dune, Tinashe Moira - In: International Journal of Social Science Studies 2 (2014) 2, pp. 20-40

This study explored how people with cerebral palsy (CP) negotiated and perceived their sexual interactions with others. In doing so, this research discusses participant conceptualizations of sexuality with CP. In-depth, semi-structured interviews were conducted with two women and five men with...

Persistent link: https://www.econbiz.de/10010838855

Understanding Experiences of Sexuality with Cerebral Palsy through Sexual Script Theory

Dune, Tinashe M - In: International Journal of Social Science Studies 1 (2013) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10010726719

An integration of cognitive appraisal theory and script theory in the luxury cruise sector : the bridging role of recollection and storytelling

Manthiou, Aikaterini; Kang, Juhee; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 34 (2017) 8, pp. 1071-1088

Persistent link: https://www.econbiz.de/10011758797

Social amplification : a mechanism in the spread of brand usage

East, Robert; Uncles, Mark; Romaniuk, Jenni; Lomax, Wendy - In: Australasian marketing journal 25 (2017) 1, pp. 20-25

Persistent link: https://www.econbiz.de/10011782245