Search Results - subject:"Search Engine Advertising"

Keyword-Design in der Suchmaschinenwerbung : Konzeptionelle Grundlagen und empirische Untersuchungen im Online-Handel

Ampler, Nadine - 2025

Zur zunehmenden Bedeutung des Keyword-Designs in der Suchmaschinenwerbung -- Grundlagen der Suchmaschinenwerbung -- Aktueller Stand und Abgrenzung von bisherigen Forschungen -- Datengrundlage -- Untersuchung des Keyword-Designs im Hinblick auf absolute Zielgrößen -- Untersuchung des...

Persistent link: https://www.econbiz.de/10015340071

Searching for answers? : an examination of search engine advertisement strategy, ranking and keywords to generate clicks

North, Michael - In: International journal of internet marketing and … 14 (2020) 4, pp. 454-471

Persistent link: https://www.econbiz.de/10012512674

State-of-the-art in the search engine optimisation world

Chen, Jun G. - In: EuroMed journal of management : EMJM 5 (2023) 2, pp. 151-167

Persistent link: https://www.econbiz.de/10014306646

Dynamics in clickthrough and conversion probabilities of paid search advertisements

Castelein, Anoek; Fok, Dennis; Paap, Richard - 2019

engine advertising (SEA) strategies. Our model deals with dynamic SEA environments for a large number of keywords: it allows … empirical research on these dynamics. Gaining insight into the dynamics is crucial for advertisers to develop effective search …

Persistent link: https://www.econbiz.de/10012114809

Voice-Marketing

Kreutzer, Ralf T. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 50 (2021) 1, pp. 4-12

Persistent link: https://www.econbiz.de/10012429001

Effects of search engine advertising on user clicks, conversions, and basket choice

Winter, Patrick; Alpar, Paul - In: Electronic markets : EM ; the international journal of … 30 (2020) 4, pp. 837-862

Persistent link: https://www.econbiz.de/10012419601

The impact of ad positioning in search engine advertising : a multifaceted decision problem

Schultz, Carsten D. - In: Electronic commerce research 20 (2020) 4, pp. 945-968

Persistent link: https://www.econbiz.de/10012309251

The amplifying effect of branded queries on advertising in multi-channel retailing

Méndez Suárez, Mariano; Monfort, Abel - In: Journal of business research : JBR 112 (2020), pp. 254-260

Persistent link: https://www.econbiz.de/10012230588

Dynamics in clickthrough and conversion probabilities of paid search advertisements

Castelein, Anoek; Fok, Dennis; Paap, Richard - 2019

Persistent link: https://www.econbiz.de/10012057153

Is it Always Best to be on Top? The Effect of Ad Positioning on Key Performance Indicators in Search Engine Advertising

Herrmann, Philipp; Mueller, Michael - Fachbereich für Wirtschaftswissenschaften, … - 2014

Search Engine Advertising is one of the fastest growing instruments in online marketing and a major source of costs for … performance indicators in search engine advertising namely click-through-rates, cost-per-click, conversion-rates, and cost …

Persistent link: https://www.econbiz.de/10011096619