Schultheiß, Sebastian; Lewandowski, Dirk - In: Journal of Documentation 77 (2020) 2, pp. 542-557
, users, content providers and search engine optimizers. Search engine optimization (SEO) is a multi-billion-dollar industry …/value This study investigated search engine optimization from the perspective of those involved in the optimization business …: content providers, online journalists and search engine optimization professionals. The study therefore contributes to a more …