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  • Search: subject:"Search Engine Optimization"
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Year of publication
Subject
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Search engine 28 Suchmaschine 28 Online-Marketing 26 Internet marketing 25 Suchmaschinenoptimierung 19 Website 18 search engine optimization 13 Electronic Commerce 10 E-commerce 8 Search engine optimization 8 Social Web 8 Social web 8 Internet 7 Online search 7 Online-Recherche 7 SEO 7 Search Engine Optimization 7 Online retailing 5 Online-Handel 5 World Wide Web 4 Consumer behaviour 3 Google 3 Konsumentenverhalten 3 Ranking 3 Search Engine Optimization (SEO) 3 Social Media 3 Strategic management 3 Strategisches Management 3 business website 3 pagerank 3 Benutzerfreundlichkeit 2 Beziehungsmarketing 2 Datenstruktur 2 Digital media 2 Einzelhandel 2 Information Retrieval 2 KMU 2 Kapitalerhöhung 2 Mobile Marketing 2 Mobile marketing 2
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Online availability
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Undetermined 26 Free 13 CC license 1
Type of publication
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Article 32 Book / Working Paper 24 Journal 1
Type of publication (narrower categories)
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Article in journal 14 Aufsatz in Zeitschrift 14 Handbook 5 Handbuch 5 research-article 5 Glossar enthalten 3 Glossary included 3 Aufsatz im Buch 1 Aufsatzsammlung 1 Book section 1 Collection of articles of several authors 1 Hochschulschrift 1 Lehrbuch 1 Sammelwerk 1 Thesis 1
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Language
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English 31 German 16 Undetermined 9 Serbian 1
Author
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Erlhofer, Sebastian 4 Sens, Bastian 3 ENACEANU, Alexandru 2 Keßler, Esther 2 Lieberam-Schmidt, Sönke 2 Mandić, Mirko 2 Raaf, Udo 2 Rabsch, Stefan 2 Aedo, Ignacio 1 Alpar, Andre 1 Arilla, Ramón 1 Aydin, Hadice 1 Banerjee, Arindam 1 Banerjee, Tanushri 1 Banou, Christina 1 Baye, Michael R. 1 Bennett, Roger 1 Berman, Ron 1 Borgh, Michel van der 1 Brodie, Roderick J. 1 BÂRSAN, Ghiþã 1 CAPATINA, Alexandru 1 Camilleri, Mark Anthony 1 Chodak, Grzegorz 1 Codina, Lluís 1 Czaplewski, Andrew J. 1 D, Assoc. Prof. Liviu Ion Ciora Ph. 1 D, Lect. Ion Buligiu Ph. 1 Dafforn, Erik 1 Daniel-Liviu, CIUREL 1 Di Benedetto, C. Anthony 1 Dover, Danny 1 Duclos, Rod 1 Díaz, Paloma 1 ENĂCEANU, Alexandru 1 Erdmann, Anett 1 Fehrer, Julia 1 GERU, Marius 1 Gajić, Milan 1 Gerigk, Dagmar 1
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Institution
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Rheinwerk Verlag 2 Springer Fachmedien Wiesbaden 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Department of Business Economics and Public Policy, Kelley School of Business 1 Galileo Press 1
Published in...
All
Rheinwerk Computing 6 Springer eBook Collection 4 Online Information Review 3 essentials 3 Essentials 2 MPRA Paper 2 Marketing science 2 SpringerLink / Bücher 2 Alma Mater University journal 1 Anale. Seria Stiinte Economice. Timisoara 1 Annals of University of Craiova - Economic Sciences Series 1 Bankarstvo 1 Bible 1 Business horizons 1 Collection and Curation 1 Database Systems Journal 1 Gabler Research 1 Galileo Computing 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 Informatica Economica 1 Information systems and e-business management : ISeB 1 International Journal of Business Analytics (IJBAN) 1 International Journal of Online Marketing (IJOM) 1 International Journal of Sociotechnology and Knowledge Development (IJSKD) 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of Documentation 1 Journal of Information Systems & Operations Management 1 Journal of business research : JBR 1 Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association 1 Journal of nonprofit & public sector marketing 1 Journal of organizational computing and electronic commerce 1 Journal of retailing 1 Journal of small business strategy 1 Revista de Marketing Online (Journal of Online Marketing) 1 Risk in Contemporary Economy 1 Secrets Ser 1 Springer Texts in Business and Economics 1 Strategic corporate communication in the digital age 1 Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung 1 Working Papers / Department of Business Economics and Public Policy, Kelley School of Business 1
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Source
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ECONIS (ZBW) 36 RePEc 12 Other ZBW resources 8 USB Cologne (EcoSocSci) 1
Showing 11 - 20 of 57
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Der SEO Planer : Suchmaschinenoptimierung in Unternehmen richtig organisieren und umsetzen (mit Checklisten)
Raaf, Udo - 2021
Persistent link: https://www.econbiz.de/10012430177
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A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad; Camilleri, Mark Anthony; Díaz, Paloma - In: Strategic corporate communication in the digital age, (pp. 235-250). 2021
Persistent link: https://www.econbiz.de/10012491724
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Business strategy and the management of digital marketing
Olson, Eric M.; Olson, Kai M.; Czaplewski, Andrew J.; … - In: Business horizons 64 (2021) 2, pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
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Der SEO Planer : Suchmaschinenoptimierung in Unternehmen richtig organisieren und umsetzen (mit Checklisten)
Raaf, Udo - 2021
Dieses Buch ermöglicht einen leichten Einstieg in die Suchmaschinenoptimierung (SEO) und soll Unternehmen helfen, ihre SEO-Strategie fehlerfrei zu planen. Der Autor setzt kein technisches Wissen voraus und fokussiert auf die Kernthemen, die SEO gelingen lassen. Wenn wir uns mit SEO...
Persistent link: https://www.econbiz.de/10012496285
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Keyword selection strategies in search engine optimization : how relevant is relevance?
Nagpal, Mayank; Petersen, J. Andrew - In: Journal of retailing 97 (2021) 4, pp. 746-763
Persistent link: https://www.econbiz.de/10013270718
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Internet presence as a small business capability : the case of mobile optimization
Voelker, Troy A.; Steel, Doug; Shervin, Elsa - In: Journal of small business strategy 27 (2017) 2, pp. 90-103
Persistent link: https://www.econbiz.de/10011731313
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The impact of Google on discovering scholarly information: managing STM publishers’ visibility in Google
Kostagiolas, Petros; Strzelecki, Artur; Banou, Christina; … - In: Collection and Curation 40 (2020) 1, pp. 1-8
Purpose The purpose of this paper is to discuss Google visibility of five large STM publishers (Elsevier, Emerald Publishing, Springer, Taylor & Francis and John Wiley & Sons) with the aim to focus on and investigate various upcoming current issues and challenges of the publishing industry...
Persistent link: https://www.econbiz.de/10014691363
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“Outside the industry, nobody knows what we do” SEO as seen by search engine optimizers and content providers
Schultheiß, Sebastian; Lewandowski, Dirk - In: Journal of Documentation 77 (2020) 2, pp. 542-557
, users, content providers and search engine optimizers. Search engine optimization (SEO) is a multi-billion-dollar industry …/value This study investigated search engine optimization from the perspective of those involved in the optimization business …: content providers, online journalists and search engine optimization professionals. The study therefore contributes to a more …
Persistent link: https://www.econbiz.de/10014855285
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Das SEO-Cockpit : 8 Phasen einer erfolgreichen SEO-Strategie für bessere Google-Positionen
Sens, Bastian - 2020 - 2., überarbeitete und erweiterte Auflage
Was bedeutet Suchmaschinenoptimierung (SEO)? -- Die Basis: Online-Marketing-Strategie -- Die SEO-Strategie -- SEO-Spezialthemen -- Machen Sie aus mehr Besuchern Neukunden -- Wirtschaftlichkeitsberechnung -- Make or buy -- SEO-Tools -- Ausblick: Die Zukunft von SEO.
Persistent link: https://www.econbiz.de/10012403016
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Editorial: How to get great research cited
Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, … - In: Industrial marketing management : the international … 89 (2020), pp. A1-A7
Persistent link: https://www.econbiz.de/10012288739
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