Search Results - subject:"Search Engine Optimization"

The Role of Search Engine Optimization in Search Rankings

Berman, Ron; Katona, Zsolt - Volkswirtschaftliche Fakultät, … - 2010

economic incentives of Web sites to invest in this process known as search engine optimization. We focus on methods that … level of search engine optimization improves the search engine's ranking and thus the satisfaction of its visitors. In … particular, if the quality of sites coincides with their valuation for visitors then search engine optimization serves as a …

Persistent link: https://www.econbiz.de/10008615611

TECHNIQUES USED IN SEARCH ENGINE MARKETING

D, Assoc. Prof. Liviu Ion Ciora Ph.; D, Lect. Ion … - In: Annals of University of Craiova - Economic Sciences Series 2 (2010) 38, pp. 8-8

Search engine marketing (SEM) is a generic term covering a variety of marketing techniques intended for attracting web traffic in search engines and directories. SEM is a popular tool since it has the potential of substantial gains with minimum investment. On the one side, most search engines...

Persistent link: https://www.econbiz.de/10009143826

SEO - Strategie, Taktik und Technik : Online-Marketing mittels effektiver Suchmaschinenoptimierung

Alpar, Andre; Koczy, Markus; Metzen, Maik - 2015

Persistent link: https://www.econbiz.de/10010515985

Influences of search engine optimization on performance of smes : a qualitative perceptive

Tomasi, Stella; Li, Xiaolin - In: Journal of electronic commerce in organizations : the … 13 (2015) 1, pp. 27-49

Persistent link: https://www.econbiz.de/10011312101

Erfolgreiche Websites : SEO, SEM, Online-Marketing, Usability

Keßler, Esther; Rabsch, Stefan; Mandić, Mirko - 2015 - 3., aktualisierte und erweiterte Auflage

Dieses ziegelsteinschwere, rund 1.000 Seiten starke Buch enthält alle wichtigen Informationen darüber, wie eine Website optimiert werden kann, sodass sie die potenziellen Kunden erreicht und grosse Wirksamkeit entfaltet, d.h. verkaufsfördernd und kundenbindend wirkt. Aufgrund neuer...

Persistent link: https://www.econbiz.de/10014010084

E-business Development Key Areas

Suchánek, Petr - Volkswirtschaftliche Fakultät, … - 2008

internet browser after request of user. To this goal for example Search Engine Optimization (SEO) or method of paid references …

Persistent link: https://www.econbiz.de/10005616721

SEO TECHNIQUES FOR BUSINESS WEBSITES

ENĂCEANU, Alexandru - In: Journal of Information Systems & Operations Management 2 (2008) 1, pp. 114-121

In the world of website marketing, search engines are an essential key to success. They are the most important way to bring traffic to websites. Understanding how search engines work and what they require is an important first step to harnessing their marketing power. There are proven methods to...

Persistent link: https://www.econbiz.de/10009144687

Considerations on e-commerce platforms

BÂRSAN, Ghiþã; OANCEA, Romana - In: Alma Mater University journal 7 (2014) 1, pp. 16-20

In general, the development of a business, at any level, requires a presentation site. If the field of activity is the sale of goods or services, it is advisable that one should invest in an online store that removes geographical barriers and is open 24/7. The online store can be built on one of...

Persistent link: https://www.econbiz.de/10010787804

SEO Techniques for Business Websites

ENACEANU, Alexandru - In: Informatica Economica XI (2007) 2, pp. 74-77

Persistent link: https://www.econbiz.de/10009416415

The Long Tail Principle in Online Marketing

Daniel-Liviu, CIUREL - In: Anale. Seria Stiinte Economice. Timisoara XIX (2013) May, pp. 126-128

The concept of Long Tail is highly operational in online marketing, in at least two respects: the Search Engine … Optimization (SEO) and the reaching narrow target of Web communities. Long Tail search keywords are queries that contain several …

Persistent link: https://www.econbiz.de/10010765642