Search Results - subject:"Search Engine Optimization"

Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service

Mladenović, Dušan; Rajapakse, Anida; Kožuljević, Nikola - In: Online Information Review 47 (2022) 4, pp. 661-679

theory, while to quantify online visiblity the authors have used the search engine optimization (SEO) Index, ranking, and a …

Persistent link: https://www.econbiz.de/10014966810

Competing for recommendations : the strategic impact of personalized product recommendations in online marketplaces

Zhou, Bo; Zou, Tianxin - In: Marketing science 42 (2023) 2, pp. 360-376

Persistent link: https://www.econbiz.de/10014317107

Suchmaschinen-Optimierung : das umfassende Handbuch

Erlhofer, Sebastian - 2023 - 11., aktualisierte und erweiterte Auflage

Die Suchmaschinen-Optimierung ist eine der wichtigsten Disziplinen im Online-Marketing. Wenn es Ihnen darum geht, für Ihre Webseite oder Ihren Webshop ein Top-Ranking in den SERPs zu erzielen, müssen Sie wissen, wie Suchmaschinen ticken und welche Stellschrauben Sie wie einstellen. Sebastian...

Persistent link: https://www.econbiz.de/10013203186

Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece

Lopezosa, Carlos; Giomelakis, Dimitrios; Pedrosa, Leyberson - In: Online Information Review 48 (2023) 1, pp. 123-143

Purpose This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. Design/methodology/approach This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. The study involved conducting 61...

Persistent link: https://www.econbiz.de/10015354615

Vidljivost srpskih banaka u organskim rezultatima pretrage : zajednički problemi i propuštene prilike

Krstić, Nataša; Gajić, Milan - In: Bankarstvo 48 (2019) 1, pp. 12-43

Persistent link: https://www.econbiz.de/10012214597

Grundlagen der Offpage-Optimierung : Suchmaschinenranking verbessern durch Linkaufbau, Reputationsmanagement, Content-Seeding und Co

Sünderhauf, Vincent - 2022

Definition: Was versteht man überhaupt unter Offpage-Optimierung? -- Vorarbeit -- Links: Das Herz der Offpage-Optimierung -- Reputationsmanagement -- Vermarktung und Content-Seeding -- Offpage-Optimierung über Social Signals -- Analyse und Erfolgskontrolle.

Persistent link: https://www.econbiz.de/10013365077

Too much of a good thing? : the unforeseen cost of tags in online retailing

Sepehri, Amir; Duclos, Rod; Haghighi, Nasir - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 336-348

Persistent link: https://www.econbiz.de/10013271752

Search engine optimization : the long-term strategy of keyword choice

Erdmann, Anett; Arilla, Ramón; Ponzoa, José M. - In: Journal of business research : JBR 144 (2022), pp. 650-662

Persistent link: https://www.econbiz.de/10013185025

Social Media Management : Using Social Media as a Business Instrument

Looy, Amy van - 2022 - 2nd ed. 2022.

-- 4. Online Advertising and Viral Campaigns -- 5. Social Customer Relationship Management -- 6. Search Engine Optimization …-recruitment, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. Each chapter …

Persistent link: https://www.econbiz.de/10013192362

Voice-Marketing

Kreutzer, Ralf T. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 50 (2021) 1, pp. 4-12

Persistent link: https://www.econbiz.de/10012429001