Search Results - subject:"Search Goods"

Historical effect of verified purchases and ordinary users' testimonials on the sales rank of experience and search goods

Sajedikhah, Ali; Dolatabadi, Hossein Rezaei; Shahin, Arash - In: Competitiveness review : CR 34 (2024) 4, pp. 681-702

Persistent link: https://www.econbiz.de/10015164467

Information design for selling search goods and the effect of competition

Lyu, Chen - In: Journal of economic theory 213 (2023), pp. 1-56

Persistent link: https://www.econbiz.de/10014472064

When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions

Tan, Wee Kheng - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1404-1424

Persistent link: https://www.econbiz.de/10014286056

Browse or experience

Ning, Z. Eddie; Villas-Boas, J. Miguel - In: Marketing science 42 (2023) 2, pp. 336-359

Persistent link: https://www.econbiz.de/10014317105

Historical effect of verified purchases and ordinary users’ testimonials on the sales rank of experience and search goods

Sajedikhah, Ali; Rezaei Dolatabadi, Hossein; Shahin, Arash - In: Competitiveness Review: An International Business Journal 34 (2023) 4, pp. 681-702

purchases and ordinary users) can influence the sales rank of experience and search goods. Design/methodology/approach The data … search goods, 22,311 opinions were recorded regarding 95 mobile phones. Additionally, for experience goods, 67,817 opinions …% greater impact on the sales rank of experience goods than the opinions and recommendations of ordinary users. In search goods …

Persistent link: https://www.econbiz.de/10015342416

Brands versus brand extensions : implications of brand-based learning for the dynamics of sales

Ishihara, Masakazu; Moorthy, Sridhar - 2019

A key precept of brand extension theory is that brand extension, as opposed to new brand, reduces the risk of new product trial in experience goods categories. In this paper we argue that this property has specific testable implications for the dynamics of sales. In particular, in the movie...

Persistent link: https://www.econbiz.de/10012052395

Product sampling on reward-based crowdfunding platforms

Liu, Xiaochen; Fang, Yulin; Ye, Qiang - In: Information & management : the internat. journal of … 59 (2022) 8, pp. 1-18

Persistent link: https://www.econbiz.de/10013488537

Too obvious to ignore : influence of popular reviews on consumer online purchasing decisions

Su, Xin; Niu, Mingzi - In: Human systems management : HSM 40 (2021) 2, pp. 211-222

Persistent link: https://www.econbiz.de/10012602969

Measuring product type and purchase uncertainty with online product ratings : a theoretical model and empirical application

Chen, Peiyu; Hitt, Lorin M.; Hong, Yili; Wu, Shinyi - In: Information systems research : ISR 32 (2021) 4, pp. 1470-1489

Persistent link: https://www.econbiz.de/10012805204

Influence of images in online reviews for search goods on helpfulness

Osterbrink, Lars; Alpar, Paul; Seher, Alexander - In: Review of marketing science 18 (2020) 1, pp. 43-73

Persistent link: https://www.econbiz.de/10012298673