Search Results - subject:"Search engine optimization"

Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service

Mladenović, Dušan; Rajapakse, Anida; Kožuljević, Nikola - In: Online Information Review 47 (2022) 4, pp. 661-679

theory, while to quantify online visiblity the authors have used the search engine optimization (SEO) Index, ranking, and a …

Persistent link: https://www.econbiz.de/10014966810

Vidljivost srpskih banaka u organskim rezultatima pretrage : zajednički problemi i propuštene prilike

Krstić, Nataša; Gajić, Milan - In: Bankarstvo 48 (2019) 1, pp. 12-43

Persistent link: https://www.econbiz.de/10012214597

Internet presence as a small business capability : the case of mobile optimization

Voelker, Troy A.; Steel, Doug; Shervin, Elsa - In: Journal of small business strategy 27 (2017) 2, pp. 90-103

Persistent link: https://www.econbiz.de/10011731313

GROWTH HACKING PRACTICES IN A START-UP: A CASE STUDY ON THECON.RO

GERU, Marius; RUSU, Ema; CAPATINA, Alexandru - In: Risk in Contemporary Economy (2014), pp. 212-216

Despite the increasing awareness of content marketing tools in the academic community, the benefits of growth hacking were highlighted especially in blog posts and several e-books. This paper examines the particular features of growth hacking techniques, which differentiates it from traditional...

Persistent link: https://www.econbiz.de/10010812423

Search Engine Optimization: What Drives Organic Traffic to Retail Sites?

Baye, Michael R.; Santos, Babur De los; Wildenbeest, … - Department of Business Economics and Public Policy, … - 2013

search engine optimization (SEO). We find that a retailer’s investments in factors such as the quality and brand awareness of …

Persistent link: https://www.econbiz.de/10011096408

СОВРЕМЕННЫЕ ТЕНДЕНЦИИ РАЗВИТИЯ ИНТЕРНЕТ-МАРКЕТИНГА И ЭЛЕКТРОННОЙ ТОРГОВЛИ В РОССИИ

ВИТАЛЬЕВИЧ, КУРМАНОВ ВЛАДИМИР - In: Вестник Южно-Уральского … 7 (2013) 3, pp. 128-132

Рассмотрены основные инструменты и методы, используемые в процессе реализации маркетинговой политики коммерческими организациями в сети Интернет. Выделены...

Persistent link: https://www.econbiz.de/10011237600

Castigarea unui avantaj competitiv prin pozitionarea in motoarele de cautare: O analiza a tehnicilor de optimizare in motoarele de cautare utilizate de comerciantii online

Iconaru, Claudia; Macovei, Octav Ionut; Stoica, Ivona - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 4, pp. 3-20

This paper aims to identify, describe and disseminate the most important search engine optimization techniques that …

Persistent link: https://www.econbiz.de/10010838868

SEO Techniques for Business Websites

ENACEANU, Alexandru - In: Database Systems Journal 1 (2010) 1, pp. 23-26

In the world of website marketing, search engines are an essential key to success. They are the most important way to bring traffic to websites. Understanding how search engines work and what they require is an important first step to harnessing their marketing power. There are proven methods to...

Persistent link: https://www.econbiz.de/10010819196

The Role of Search Engine Optimization in Search Rankings

Berman, Ron; Katona, Zsolt - Volkswirtschaftliche Fakultät, … - 2010

economic incentives of Web sites to invest in this process known as search engine optimization. We focus on methods that … level of search engine optimization improves the search engine's ranking and thus the satisfaction of its visitors. In … particular, if the quality of sites coincides with their valuation for visitors then search engine optimization serves as a …

Persistent link: https://www.econbiz.de/10008615611

TECHNIQUES USED IN SEARCH ENGINE MARKETING

D, Assoc. Prof. Liviu Ion Ciora Ph.; D, Lect. Ion … - In: Annals of University of Craiova - Economic Sciences Series 2 (2010) 38, pp. 8-8

Search engine marketing (SEM) is a generic term covering a variety of marketing techniques intended for attracting web traffic in search engines and directories. SEM is a popular tool since it has the potential of substantial gains with minimum investment. On the one side, most search engines...

Persistent link: https://www.econbiz.de/10009143826