Search Results - subject:"Search engine optimization"

Google AdWords : das umfassende Handbuch

Pelzer, Guido; Gerigk, Dagmar - 2018 - 2., aktualisierte und erweiterte Auflage

Google AdWords ist ein Werbeinstrument für Unternehmen im Internet. Dabei werden Werbeanzeigen bei bestimmten Suchbegriffen eingeblendet. Da sich seit der 1. Auflage des Buchs 2015 (ID-B 26/15) einiges bei Google AdWords verändert hat, legten die Autoren mit einer 2., aktualisierten und...

Persistent link: https://www.econbiz.de/10011512918

Suchmaschinenoptimierung : erste Schritte und Checklisten für bessere Google-Positionen

Sens, Bastian - 2018

Persistent link: https://www.econbiz.de/10011823868

Suchmaschinenoptimierung : Erste Schritte und Checklisten für bessere Google-Positionen

Sens, Bastian - 2018

Viele Tipps für den Einstieg in die Suchmaschinenoptimierung: Keyword-Recherche, Technik, Inhalte, Content-Marketing -- Eine Anleitung, wie Sie die Erfolge der Suchmaschinenoptimierung überprüfen können -- Hilfreiche Tipps für kostenlose und Profi-Tools für Ihre Suchmaschinenoptimierung --...

Persistent link: https://www.econbiz.de/10014018644

Web Content Analysis of Online Grocery Shopping Web Sites in India

Banerjee, Tanushri; Banerjee, Arindam - In: International Journal of Business Analytics (IJBAN) 5 (2018) 4, pp. 61-73

metric parameters (attributes) measured by search engine optimization (SEO) tool web sites. Hence, the created a correlation …

Persistent link: https://www.econbiz.de/10012043212

An Evaluation of the Impact of Keyword Frequency on Keyword Prominence

Kivuti, Edwin Mwosa - In: International Journal of Online Marketing (IJOM) 8 (2018) 3, pp. 52-70

This article describes how search engine optimization(SEO) is becoming an increasing useful technique in online … marketing as more people look to the internet to search for information. Search Engine Optimization enables web developers to …

Persistent link: https://www.econbiz.de/10012046837

Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants

Bennett, Roger - In: Journal of nonprofit & public sector marketing 29 (2017) 1, pp. 39-63

Persistent link: https://www.econbiz.de/10011687038

Influence of Web Attributes on Consumer Purchase Intentions

Katta, Rama Mohana Rao; Patro, Chandra Sekhar - In: International Journal of Sociotechnology and Knowledge … 9 (2017) 2, pp. 1-16

The rise in the number of households possessing computers and the ease of internet access has led to widespread acceptance of B2C e-commerce, and has rapidly evolved into a global phenomenon. The competition among e-commerce vendors is getting intensified year by year and all of them are...

Persistent link: https://www.econbiz.de/10012047935

Castigarea unui avantaj competitiv prin pozitionarea in motoarele de cautare: O analiza a tehnicilor de optimizare in motoarele de cautare utilizate de comerciantii online

Iconaru, Claudia; Macovei, Octav Ionut; Stoica, Ivona - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 4, pp. 3-20

This paper aims to identify, describe and disseminate the most important search engine optimization techniques that …

Persistent link: https://www.econbiz.de/10010838868

The Role of Search Engine Optimization in Search Rankings

Berman, Ron; Katona, Zsolt - Volkswirtschaftliche Fakultät, … - 2010

economic incentives of Web sites to invest in this process known as search engine optimization. We focus on methods that … level of search engine optimization improves the search engine's ranking and thus the satisfaction of its visitors. In … particular, if the quality of sites coincides with their valuation for visitors then search engine optimization serves as a …

Persistent link: https://www.econbiz.de/10008615611

SEO Techniques for Business Websites

ENACEANU, Alexandru - In: Database Systems Journal 1 (2010) 1, pp. 23-26

In the world of website marketing, search engines are an essential key to success. They are the most important way to bring traffic to websites. Understanding how search engines work and what they require is an important first step to harnessing their marketing power. There are proven methods to...

Persistent link: https://www.econbiz.de/10010819196