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Year of publication
Subject
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Online-Marketing 2,922 Internet marketing 2,920 Social Web 1,516 Social web 1,516 Consumer behaviour 1,184 Konsumentenverhalten 1,184 Search engine 722 Suchmaschine 716 Online retailing 622 Online-Handel 622 Electronic Commerce 549 E-commerce 548 Werbewirkung 494 Advertising 493 Advertising effects 493 Werbung 483 Internet 445 Marketing management 279 Marketingmanagement 279 Viral marketing 279 Virales Marketing 279 Beziehungsmarketing 265 Relationship marketing 265 Brand management 236 Markenführung 236 Theorie 225 Theory 225 Digital platform 220 Digitale Plattform 220 Digitalisierung 189 Digitization 189 social media 181 Brand image 155 Markenimage 155 Marketing 141 Brand 132 Markenartikel 132 Website 126 Prognoseverfahren 122 EU countries 117
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Online availability
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Free 3,515 CC license 346
Type of publication
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Book / Working Paper 2,368 Article 1,144 Other 2 Journal 1
Type of publication (narrower categories)
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Article in journal 1,090 Aufsatz in Zeitschrift 1,090 Graue Literatur 564 Non-commercial literature 564 Working Paper 484 Arbeitspapier 473 Hochschulschrift 45 Conference paper 36 Konferenzbeitrag 36 Aufsatzsammlung 17 Aufsatz im Buch 15 Book section 15 Collection of articles of several authors 15 Sammelwerk 15 Thesis 15 Article 11 Collection of articles written by one author 8 Sammlung 8 Konferenzschrift 5 Amtsdruckschrift 4 Government document 4 Statistics 3 Statistik 3 Congress Report 2 Glossar enthalten 2 Glossary included 2 research-article 2 Advisory report 1 Amtliche Publikation 1 Case study 1 Conference proceedings 1 Fallstudie 1 Fallstudiensammlung 1 Forschungsbericht 1 Gutachten 1 Lehrbuch 1 Research Report 1 Series 1 Textbook 1
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Language
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English 3,399 German 68 Undetermined 37 Spanish 3 French 2 Polish 2 Finnish 1 Italian 1 Serbian 1 Swedish 1
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Author
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Zimmermann, Klaus F. 26 Askitas, Nikos 23 Tucker, Catherine 17 Edelman, Benjamin 14 Sapi, Geza 13 Bergemann, Dirk 12 Budzinski, Oliver 12 Bonatti, Alessandro 11 Dimpfl, Thomas 11 Schäfer, Maximilian 11 Adena, Maja 10 Ghose, Anindya 10 Lewis, Randall A. 10 Penta, Antonio 10 Russo, Antonio 10 Sabatini, Fabio 10 Tan, Yong 10 Carugati, Christophe 9 Decarolis, Francesco 9 Goldfarb, Avi 9 Hoppner, Thomas 9 Jerath, Kinshuk 9 Kholodilin, Konstantin 9 Martens, Bertin 9 Whinston, Andrew B. 9 Geradin, Damien 8 Lambrecht, Anja 8 Ostrovsky, Michael 8 Peukert, Christian 8 Schaffner, Sandra 8 Schwarz, Michael 8 Skiera, Bernd 8 Smith, Michael D. 8 Tucker, Catherine E. 8 Burmann, Christoph 7 D'Annunzio, Anna 7 Germano, Fabrizio 7 Goldmanis, Maris 7 Haucap, Justus 7 Hui, Xiang 7
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Institution
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National Bureau of Economic Research 15 Center Data 14 Consumers, Health, Agriculture and Food Executive Agency 14 GFK 14 Wageningen Economic Research 14 European Commission / Joint Research Centre 8 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 8 RWI - Leibniz-Institut für Wirtschaftsforschung 7 European Commission / Directorate-General for Communications Networks, Content and Technology 4 European Commission / Directorate-General for the Information Society and Media 3 World Bank 3 DIW Berlin (Deutsches Institut für Wirtschaftsforschung) 2 Department of Economics, Oxford University 2 European Network and Information Security Agency 2 European Parliament 2 European Parliament / Directorate-General for Internal Policies of the Union 2 European Union Agency for Law Enforcement Cooperation 2 Europäische Kommission / Gemeinsame Forschungsstelle 2 Europäische Kommission / Statistisches Amt 2 HAL 2 Monopolkommission 2 Technische Universität Ilmenau 2 Universität Bremen 2 Australian & New Zealand Marketing Academy. Conference 3-5 Dec. 2007 Dunedin, N.Z. 1 Block de ideas SL 1 Centre for Industry and Innovation Studies 1 College of Business 1 Consumers, Health and Food Executive Agency 1 Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona 1 Department of Business Economics and Public Policy, Kelley School of Business 1 Deutschland / Bundesministerium für Wirtschaft und Energie 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 European Centre for Disease Prevention and Control 1 European Commission / Consumers, Health and Food Executive Agency 1 European Commission / Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs 1 European Union Intellectual Property Office 1 Europäische Kommission 1 Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency 1 Europäische Kommission / Direktion F - Digitale Transformation / F.2 - Digitale Dienstleistungen und Platformen 1
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Published in...
All
Cogent business & management 50 CESifo working papers 47 Journal of retailing and consumer services 30 Psychology & marketing 25 European research studies 23 Working paper 21 Marketing i menedžment innovacij : m&mi 20 Administrative Sciences : open access journal 19 Journal of open innovation : technology, market, and complexity 18 Journal of business research : JBR 17 Discussion paper 16 Discussion paper series / IZA 15 Journal of Asian finance, economics and business : JAFEB 15 NBER working paper series 15 CESifo Working Paper 14 Electronic markets : EM ; the international journal of electronic commerce and business media 14 NBER Working Paper 14 Journal of the Academy of Marketing Science 13 NET Institute Working Paper 13 Discussion papers / Deutsches Institut für Wirtschaftsforschung 12 International journal of consumer studies 12 Internet policy review : journal on internet regulation 12 Cowles Foundation discussion paper 11 European journal of management and business economics : EJM&BE 11 IZA Discussion Paper 11 Journal of innovation & knowledge : JIK 11 Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online) 11 TILEC Discussion Paper 11 Expert journal of marketing 10 Future Business Journal 10 International journal of advertising : the review of marketing communications 10 Digital business 9 Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre 9 Journal of business economics and management 9 Journal of global information management 9 Journal of marketing communications 9 Working paper / National Bureau of Economic Research, Inc. 9 Working papers / Harvard Business School, Division of Research 9 Asia marketing journal 8 DIW Wochenbericht 8
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Source
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ECONIS (ZBW) 3,431 RePEc 52 EconStor 23 BASE 7 Other ZBW resources 2
Showing 1 - 10 of 3,515
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Search engine competition
García, Daniel - 2023
This paper studies a model of search engine competition with endogenous obfuscation. Platforms may differ in the …
Persistent link: https://www.econbiz.de/10014444933
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Keyword-level Bayesian online bid optimization for sponsored search advertising
Majima, Kaito; Kawakami, Kosuke; Ishizuka, Kota; … - In: Operations research forum 5 (2024) 2, pp. 1-32
Persistent link: https://www.econbiz.de/10015179784
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Challenges and good practices from online search engines to limit search traffic towards intellectual property infringing content and services : search engines
European Union Intellectual Property Office - 2024
Search engines play a central role in online content discoverability, acting as a major gateway for users to access online information. As part of their activities, they may drive traffic towards websites that offer illegal goods and services, such as counterfeit products or pirated content....
Persistent link: https://www.econbiz.de/10015322307
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How Google Advertisements attract consumers' call-to-action and electronic word-of-mouth
Chen, Tser Yieth; Wu, Hsueh Ling; Yun, Jiun-Hua - In: Asia marketing journal 26 (2024) 2, pp. 77-89
Persistent link: https://www.econbiz.de/10015398965
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LLM technologies and information search
Liu, Lin; Meng, Jiajun; Yang, Yongliang - In: Journal of economy and technology 2 (2024), pp. 269-277
With the booming of LLM technologies (e.g., ChatGPT), people's goals and behaviors in information search have been reshaped significantly. This paper attempts to conceptually discuss how LLM technologies might revolutionize these important aspects in information search and provides a...
Persistent link: https://www.econbiz.de/10015402153
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Nonparametric estimation of sponsored search auctions and impact of Ad quality on search revenue
Kim, Dongwoo; Pal, Pallavi - 2024
This paper presents an empirical model of sponsored search auctions where advertisers are ranked by bid and ad quality. Our model is developed under the 'incomplete information' setting with a general quality scoring rule. We establish nonparametric identification of the advertiser's valuation...
Persistent link: https://www.econbiz.de/10015053799
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Is competition only one click away? : the Digital Markets Act impact on Google Maps
Pape, Louis-Daniel; Rossi, Michelangelo - 2024
This paper examines the impact of the Digital Markets Act (DMA) on consumer behavior, focusing on changes in Google's search result presentation in the European Union (EU). Specifically, it investigates the effects of Google's removal of clickable maps in search results, a modification...
Persistent link: https://www.econbiz.de/10014632304
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Artificial intelligence, algorithmic bidding and collusion in online advertising
Decarolis, Francesco; Rovigatti, Gabriele; Rovigatti, … - 2024 - This version: February, 2024
Persistent link: https://www.econbiz.de/10014566119
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Measuring consumer visual interest using millions of text and image search
Bellet, Clement; Borah, Abhishek; Dubois, David - 2023
Persistent link: https://www.econbiz.de/10013548992
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Do search engines increase concentration in media markets?
Calzada, Joan; Duch-Brown, Néstor; Gil, Ricard - 2023
Search engines are important access channels to news content of traditional newspapers with Google alone responsible for 35% of online visits to news outlets in the European Union. Yet, the effects of Google Search on market competition and information diversity have received scant attention....
Persistent link: https://www.econbiz.de/10014391285
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