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Advertising 1 Bank 1 Bank marketing 1 Bankgeschäft 1 Banking services 1 Bankmarketing 1 Consumer behaviour 1 Continuous banking services intention 1 Continuous search intention 1 Konsumentenverhalten 1 Pay-per-click (PPC) advertising 1 Werbung 1
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Free 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Amin, Muslim 1 Herjanto, Halimin 1 Sajad Rezaei 1
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Journal of financial services marketing 1
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ECONIS (ZBW) 1
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Pay-per-click (PPC) advertising and continuous banking service intentions
Sajad Rezaei; Amin, Muslim; Herjanto, Halimin - In: Journal of financial services marketing 29 (2024) 4, pp. 1542-1558
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