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Beziehungsmarketing 1 Computer-assisted marketing 1 Consumer behaviour 1 Consumer protection 1 Customer data 1 Data protection 1 Data security 1 Datenschutz 1 Datensicherheit 1 IT-gestütztes Marketing 1 Konsumentenverhalten 1 Kundendaten 1 Market research 1 Market segmentation 1 Marktforschung 1 Marktsegmentierung 1 Privacy 1 Relationship marketing 1 Second-party data 1 Segmentation 1 Verbraucherschutz 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Gupta, Sachin 1 Jagpal, Sharan 1 Li, Shaobo 1 Schneider, Matthew J. 1 Yu, Yan 1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1
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ECONIS (ZBW) 1
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Protecting customer privacy when marketing with second-party data
Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 593-603
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