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Search: subject:"Secondary Brand Association"
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Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
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2
Realizing the value of Family Business Identity as Corporate Brand Element — A Research Model
Blombäck, Anna
-
Internationella Handelshögskolan, Högskolan i Jönköping
-
2011
eligible for
secondary
brand
association
. …
Persistent link: https://www.econbiz.de/10010626186
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3
How to write and publish a book review in a marketing journal
Gringarten, Hagai
;
Fernández-Calienes, Raúl
-
2014
Persistent link: https://www.econbiz.de/10010489222
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