Zeren, Dr. Deniz; Guler, Dr. Ebru Ozgur - In: Far East Journal of Psychology and Business 11 No 2 Paper 1 May (2013) 1, pp. 1-10
of one, or personalized marketing emerged, helping marketers to switch from traditional and less efficient to modern and … segmentation strategies where people with similar needs can be targeted. In the past decade, a new strategy, namely market segment …
