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Industrial marketing management : the international journal for industrial and high-tech firms
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Uplift modeling and its implications for B2B customer churn prediction : a
segmentation-based
modeling
approach
Caigny, Arno de
;
Coussement, Kristof
;
Verbeke, Wouter
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 28-39
Persistent link: https://www.econbiz.de/10013206384
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