Search Results - subject:"Segmentierung"

A market segmentation study of solo travel intentions and constraints

Yang, Elaine Chiao Ling; Liang, Austin Rong Da; Lin, … - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 1, pp. 132-145

Persistent link: https://www.econbiz.de/10015192992

B2B market segmentation : an analysis of current practices and their implications

Mora Cortez, Roberto; Clarke, Ann Højbjerg; Freytag, Per V. - In: Journal of business research : JBR 189 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015395493

Balancing economic benefits and environmental costs : introducing carbon footprint indicators in tourist market targeting

Gallego, Inmaculada; Font, Xavier; Torres-Delgado, Anna - In: Tourism management : research, policies, practice 107 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015334534

Welfare of competitive price discrimination with captive consumers

Chen, Yanlin; Shi, Xianwen; Zhang, Jun - 2025

Persistent link: https://www.econbiz.de/10015179470

Use of autoencoder and one-hot encoding for customer segmentation

Smutek, Tomasz; Sikora, Janusz W.; Bogacki, Sylwester; … - In: European research studies 27 (2024), pp. 72-82

Persistent link: https://www.econbiz.de/10014543578

A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data

Griva, Anastasia; Zampou, Eleni; Stavrou, Vasilis; … - In: Journal of decision systems 33 (2024) 1, pp. 1-29

Persistent link: https://www.econbiz.de/10014511925

Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach

Tang, Yihui; Mantrala, Murali K. - In: Industrial marketing management : the international … 119 (2024), pp. 252-263

Persistent link: https://www.econbiz.de/10014555812

Traveler segmentation through Instagram Fashion Influencers : Mirror Tourist as a new segment consumer group

Sánchez-Amboage, Eva; Castellanos-García, Pablo; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-12

Influencer marketing is an increasingly significant research topic, but there is a research gap when it comes to utilizing data from social media influencers' online community to identify novel consumer groups through market segmentation. To achieve this, a case study of 50 Instagram Fashion...

Persistent link: https://www.econbiz.de/10015085036

Overwhelming targeting options : selecting audience segments for online advertising

Ahmadi, Iman; Abou Nabout, Nadia; Skiera, Bernd; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 24-40

Persistent link: https://www.econbiz.de/10015057181

On the return distributions of a basket of cryptocurrencies and subsequent implications

Börner, Christoph J.; Hoffmann, Ingo; Kürzinger, Lars; … - In: Research in economics 79 (2025) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10015325813