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Search: subject:"Selective information processing"
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Selective information processing
2
Arbeitsleistung
1
Consumer behaviour
1
Electronic word-of-mouth (eWOM)
1
Experiment
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Feldforschung
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Field research
1
Higher education
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Information behaviour
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Information overload
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Informationsverhalten
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Internet
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Internet marketing
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Job performance
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Konsumentenverhalten
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Measurement instrument
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Online retailing
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Online reviews
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Online-Handel
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Online-Marketing
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Randomized field experiment
1
Relative performance feedback
1
Social Web
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Social web
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Verbal protocols
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Viral marketing
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Virales Marketing
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English
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Brade, Raphael
1
Gottschalk, Sabrina Alexandra
1
Himmler, Oliver
1
Jäckle, Robert
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Mafael, Alexander
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Economics of education review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Relative performance feedback and the effects of being above average : field experiment and replication
Brade, Raphael
;
Himmler, Oliver
;
Jäckle, Robert
- In:
Economics of education review
89
(
2022
),
pp. 1-28
Persistent link: https://www.econbiz.de/10013413031
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Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
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