Search Results - subject:"Self‐presentation"

Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility

Reijmersdal, Eva A. van; Walet, Marieke; Andrea … - In: Marketing intelligence & planning 42 (2024) 7, pp. 1214-1233

Persistent link: https://www.econbiz.de/10015056975

Words of a leader : the importance of intersectionality for understanding women leaders' use of dominant language and how others receive it

Dupree, Cydney Hurston - In: Administrative science quarterly : ASQ 69 (2024) 2, pp. 271-323

Persistent link: https://www.econbiz.de/10014583845

Rules of attraction : females perception of male self-representation in a dating app

Roshchupkina, Olga; Kim, Olga; Lee, Eun-Ju - In: Asia marketing journal 24 (2023) 4, pp. 169-177

Persistent link: https://www.econbiz.de/10013555700

The effects of self-development, self-therapy, and self-presentation motivations on quality of life, visitor loyalty, and omnivorous cultural engagement through visitor satisfactio...

Yi, Minyeong; La, Suna - In: Asia marketing journal 25 (2023) 3, pp. 126-147

Persistent link: https://www.econbiz.de/10015398470

Would you pay an Insta-doctor a visit? : social media personal brands and young consumer perception

Szwed, Małgorzata - In: Journal of marketing and consumer behaviour in emerging … (2024) 2/19, pp. 1-14

Technological developments and the broad availability of the Internet provide constant access to social media for users. These platforms are used to communicate with friends as well as to follow other users and brands. Also, physicians have public social media profiles on which they publish both...

Persistent link: https://www.econbiz.de/10015359476

Unperplexing the nexus between e-commerce website assistance and online brand advocacy : roles of self-presentation and hedonic value

Elgammal, Islam; Selem, Kareem M.; Khan, Mukaram Ali; … - In: Journal of organizational computing and electronic commerce 35 (2025) 1, pp. 33-50

Persistent link: https://www.econbiz.de/10015326197

Drivers of knowledge sharing in virtual brand communities : self-determination perspective

Matthes, Joseph M.; Wang, Xiaolei; Lu, Jiandong; Ow, … - In: Journal of organizational computing and electronic commerce 35 (2025) 1, pp. 51-71

Persistent link: https://www.econbiz.de/10015326198

Profile image album management and users' online sharing behavior

Ji, Xiaoxian; Li, Chunhong; Law, Rob; Liu, Xianwei - 2025

Persistent link: https://www.econbiz.de/10015338088

Explicit vs. implicit? : how different self-presentations of luxury tourism experience trigger others' value co-destruction intention in online travel communities

Huang, Youlin; Wu, Wei; Qian, Lixian - In: Tourism management : research, policies, practice 107 (2025), pp. 1-21

Persistent link: https://www.econbiz.de/10015334413

Mini-me fashion sharenting : drivers, consequences, and the role of market mavens

Van Ha Luong; Manthiou, Aikaterini; Liu, Huaming; … - In: Journal of consumer behaviour 24 (2025) 2, pp. 611-631

Persistent link: https://www.econbiz.de/10015333955