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~isPartOf:"International journal of advertising : the review of marketing communications"
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International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
8
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
7
Journal of business research : JBR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of career development
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of vocational behavior
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business & economics research
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Journal of fashion marketing and management
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Journal of travel and tourism marketing
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Social Science & Medicine
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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Business Inform
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Human resource management
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International journal of hospitality management
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Journal of Business Ethics
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Journal of consumer marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research
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Journal of organizational behavior : OB ; the international journal of industrial, occupational and organizational psychology and behavior
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of strategic marketing
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Marketing Letters
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Psychology & marketing
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Qualitative market research : an international journal
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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AMS review : official publication of the Academy of Marketing Science
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APSTRACT: Applied Studies in Agribusiness and Commerce
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An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
2
All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 699-718
Persistent link: https://www.econbiz.de/10012260253
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