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~isPartOf:"International journal of advertising : the review of marketing communications"
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International journal of advertising : the review of marketing communications
Journal of consumer marketing
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
2
Motives of the self and brand hate
Sharma, Isha
;
Jain, Kokil
;
Behl, Abhishek
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 708-725
Persistent link: https://www.econbiz.de/10013535924
Saved in:
3
Integrating an evolutionary perspective of "
self-concept
" in consumer research
Das, Parthasarathi
;
Pingali, Venugopal
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 779-799
Persistent link: https://www.econbiz.de/10013535962
Saved in:
4
All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 699-718
Persistent link: https://www.econbiz.de/10012260253
Saved in:
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