Search Results - subject:"Self-Expressiveness"

Effects of tourists' online self-disclosure depth on readers' visit intentions : mediating roles of perceived social distance and perceived self-expressiveness

Wang, Lilei - In: Journal of travel and tourism marketing 42 (2025) 1, pp. 40-64

Persistent link: https://www.econbiz.de/10015183122

Do you love me? The relationship between sport-related branded entertainment and brand love

Liebl, Hildegard; Turčínková, Jana; Beinhauer, Rupert; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-15

Brand love, the most intense relationship between a consumer and a brand, drives valuable outcomes like increased brand loyalty. Sport-related branded entertainment (SRBE) represents a content marketing opportunity to build on brand love and provides a research gap. This research investigates...

Persistent link: https://www.econbiz.de/10014505413

Self-expressiveness and hedonic brand affect brand love through brand jealousy

Siddique, Sehrash; Rajput, Amer - In: Future Business Journal 8 (2022), pp. 1-13

This study investigates the effect of self-expressiveness and hedonic brand aspect on brand jealousy through brand love … sampling. It is empirically proven that self-expressiveness and hedonic brand aspect are positively related with brand love and …

Persistent link: https://www.econbiz.de/10013380388

Do you love me? : the relationship between sport-related branded entertainment and brand love

Liebl, Hildegard; Turčínková, Jana; Beinhauer, Rupert; … - In: Cogent business & management 9 (2022) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10014443626

We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty

Babić-Hodović, Vesna; Mujkić, Alisa; … - In: The journal of brand management : an international journal 30 (2023) 1, pp. 9-33

Persistent link: https://www.econbiz.de/10013493076

Can personalised prosocial ads be harnessed for brand equity enhancement?

Heidari, Setareh; Nasiri, Sepideh; Rahmani, Donya; … - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 305-327

Persistent link: https://www.econbiz.de/10014442616

You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate

Sarkar, Abhigyan; Sarkar, Juhi Gahlot; Sreejesh, S.; … - In: The journal of brand management : an international journal 27 (2020) 1, pp. 93-107

Persistent link: https://www.econbiz.de/10012297797

Brand loyalty through brand tribalism : an anthropological perspective

Gonçalves Filho, Cid; Chinelato, Flavia Braga; Couto, … - In: Management research review 45 (2022) 6, pp. 735-759

Persistent link: https://www.econbiz.de/10013284966

Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram

Oliveira, Marta; Fernandes, Teresa - In: Journal of strategic marketing 30 (2022) 4, pp. 389-407

Persistent link: https://www.econbiz.de/10013370884

Antecedents and outcomes of brand identification with apple products among Iranian consumers

Fazli-Salehi, Reza; Azadi, Mohammad; Torres, Ivonne M.; … - In: Journal of relationship marketing : innovations and … 20 (2021) 2, pp. 135-155

Persistent link: https://www.econbiz.de/10012515003