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Journal of marketing management : MM
Journal of business research : JBR
31
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ECONIS (ZBW)
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Rich descriptions : evoking informant self-reflexivity in marketing and consumer research
Takhar-Lail, Amandeep
;
Chitakunye, Pepukayi
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 912-935
Persistent link: https://www.econbiz.de/10009576999
Saved in:
2
Special issue: Academy of Marketing Early Career Researcher
Reynolds, Nina
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009577016
Saved in:
3
Fear appeals in anti-smoking advertising : how important is self-efficacy?
Manyiwa, Simon
;
Brennan, Ross
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1419-1437
Persistent link: https://www.econbiz.de/10009701999
Saved in:
4
Using response behaviour theory to solicit survey participation in consumer research : an empirical study
Evangelista, Felicitas
;
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1174-1189
Persistent link: https://www.econbiz.de/10009615197
Saved in:
5
The symbolic consumption of music
Larsen, Gretchen
;
Lawson, Rob
;
Todd, Sarah
- In:
Journal of marketing management : MM
26
(
2010
)
7/8
,
pp. 671-685
Persistent link: https://www.econbiz.de/10008654287
Saved in:
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