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Search: subject:"Self-definitional needs"
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Consumer behaviour
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Self-definitional needs
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Elbedweihy, Alaa M.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The marketing review
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ECONIS (ZBW)
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Whether, when, and why functional company characteristics engender customer satisfaction and customer-company identification : the role of
self-definitional
needs
Kassemeier, Roland
;
Haumann, Till
;
Grüntürkün, Pascal
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 699-723
Persistent link: https://www.econbiz.de/10013399597
Saved in:
2
Consumer-brand identification : a social identity based review and research directions
Elbedweihy, Alaa M.
;
Jayawardhena, Chanaka
- In:
The marketing review
14
(
2014
)
2
,
pp. 205-228
Persistent link: https://www.econbiz.de/10010417119
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