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  • Search: subject:"Self-expansion theory"
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Subject
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Self-expansion theory 6 Consumer behaviour 4 Konsumentenverhalten 4 Beziehungsmarketing 3 Relationship marketing 3 Brand 2 Brand management 2 Customer loyalty 2 Customer retention 2 Internet marketing 2 Kundenbindung 2 Loyalty programs 2 Markenartikel 2 Markenführung 2 Online-Marketing 2 Social Web 2 Social web 2 Store love 2 Store loyalty 2 Store relationships 2 Store satisfaction 2 Advertisement 1 Advertising 1 Advertising effects 1 Austauschtheorie 1 Black people 1 Brand image 1 Brand love 1 Brand loyalty 1 Celebrity endorsement 1 Celebrity-Werbung 1 Consumer engagement 1 Content strategy 1 Cultural values 1 Customer integration 1 Customer satisfaction 1 Destination image 1 Destination management 1 Destinationsmanagement 1 Einzelhandel 1
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Undetermined 7
Type of publication
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Article 7
Type of publication (narrower categories)
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Article in journal 6 Aufsatz in Zeitschrift 6 research-article 1
Language
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English 7
Author
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Pradhan, Sudeepta 2 Sarkar, Abhigyan 2 Chen, Shan-Pei 1 Craemer, Thomas 1 Hong, Jia-Wen 1 Jeong, EunHa 1 Kuo, Tonny Menglun 1 Kwon, Eun Sook 1 Lee, Sojung 1 Liu, Chyong-Ru 1 Nikolinakou, Angeliki 1 Phua, Joe 1 S., Sreejesh 1 Shen, Ya-Ju 1 Sohail, M. Sadiq 1 Sreejesh, S. 1 Wang, Yao-Chin 1
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Published in...
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International journal of hospitality management 1 Journal of marketing analytics : JMA 1 Management Research Review 1 Management research review 1 The journal of brand management : an international journal 1 Tourism management perspectives : TMP 1
Source
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ECONIS (ZBW) 6 Other ZBW resources 1
Showing 1 - 7 of 7
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Implicit Black identification among White non-Hispanic respondents and support for Black reparations
Craemer, Thomas - 2024
Persistent link: https://www.econbiz.de/10015357377
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An integrative approach to examining the celebrity endorsement process in shaping affective destination image : a k-pop culture perspectives
Lee, Sojung; Jeong, EunHa - In: Tourism management perspectives : TMP 48 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014461356
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Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
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Perceived luxurious values and pay a price premium for Michelin-starred restaurants : a sequential mediation model with self-expansion and customer gratitude
Liu, Chyong-Ru; Kuo, Tonny Menglun; Wang, Yao-Chin; … - In: International journal of hospitality management 103 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209257
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"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki; Phua, Joe; Kwon, Eun Sook - In: The journal of brand management : an international journal 28 (2021) 6, pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
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Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs
S., Sreejesh; Sarkar, Abhigyan; Pradhan, Sudeepta - In: Management Research Review 39 (2016) 8, pp. 879-898
Purpose This study aims to investigate how the influences of store loyalty programs on store loyalty and store relations can be mediated by the store satisfaction-love framework. Design/methodology/approach The survey data were collected from selected retail stores using stratified random...
Persistent link: https://www.econbiz.de/10014952607
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Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs
Sreejesh, S.; Sarkar, Abhigyan; Pradhan, Sudeepta - In: Management research review 39 (2016) 8, pp. 879-898
Persistent link: https://www.econbiz.de/10011534315
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