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  • Search: subject:"Self-explicated approaches"
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Year of publication
Subject
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Marketing research 2 Preference measurement 2 Self-explicated approaches 2 Consumer behaviour 1 Konsumentenverhalten 1 Market research 1 Marktforschung 1 Measurement 1 Messung 1 Präferenztheorie 1 Theory of preferences 1
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Online availability
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Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1 Undetermined 1
Author
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Eckert, Christine 2 Schaaf, René 2 Schlereth, Christian 2 Skiera, Bernd 2
Published in...
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European Journal of Operational Research 1 European journal of operational research : EJOR 1
Source
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ECONIS (ZBW) 1 RePEc 1
Showing 1 - 2 of 2
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Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types
Schlereth, Christian; Eckert, Christine; Schaaf, René; … - In: European Journal of Operational Research 238 (2014) 1, pp. 185-198
Self-explicated approaches are popular preference measurement approaches for products with many attributes. This … article classifies previous self-explicated approaches according to their evaluation types, i.e. trade-off- versus non …-trade-off-based evaluation types. Two empirical studies compare this new method with the most popular existing self-explicated approaches …
Persistent link: https://www.econbiz.de/10010776921
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Cover Image
Measurement of preferences with self-explicated approaches : a classification and merge of trade-off- and non-trade-off-basef evaluation types
Schlereth, Christian; Eckert, Christine; Schaaf, René; … - In: European journal of operational research : EJOR 238 (2014) 1, pp. 185-198
Persistent link: https://www.econbiz.de/10010398805
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