Purpose Online fashion retailers offer body measurement guidance, alongside their target consumer body size charts and fit information, to help consumers select the right size garment as the garment cannot be tried on. Its use by retailers suggests it can act as a means of mitigating garment...

Self-experimentation makes some experiments much easier. They might be impossible without it. It can generate plausible new ideas by (a) producing surprising results, which suggest new ideas; and (b) allowing implausible ideas to be cheaply tested. For example, one of my self-experiments showed...