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Search: subject:"Seller influence tactics"
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Journal of personal selling & sales management : JPSSM
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Adapting influence approaches to informed consumers in high-involvement purchases : are salespeople really doomed?
Hochstein, Bryan
;
Bolander, Willy
;
Goldsmith, Ronald E.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011996688
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An updated taxonomy of salesperson influence tactics
McFarland, Richard G.
;
Dixon, Andrea L.
- In:
Journal of personal selling & sales management : JPSSM
39
(
2019
)
3
,
pp. 238-253
Persistent link: https://www.econbiz.de/10012200877
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