Ekharinthr Phongkhajeerathibha; Mohan, Kanu Priya; … - In: Thailand and the world economy 41 (2023) 3, pp. 159-184
research aimed to develop a scale for micro-skills in selling that contains research-based items specifically for sales … experienced sales professionals to explore the main factors of micro-skills for selling. Five primary themes were identified … phase, the micro-skills of selling scale, with 23 items measured on a 5-point Likert scale, was administered to 250 …