Cao, Xiaogang; Zhang, Cuiwei; Liu, Jie; Wen, Hui; Cao, Bowei - In: Modern supply chain research and applications 6 (2024) 2, pp. 165-192
. Design/methodology/approach - This paper analyzes the impact of the bundling strategy of the retailer selling new products … products can be bundled, and in many cases, the bundling of remanufactured products and new products is better than selling …