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Kolagar, Milad; Parida, Vinit; Sjödin, Rönnberg David - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 7743-7755

Persistent link: https://www.econbiz.de/10015414467

Guenzi, Paolo; Nijssen, E. J. - In: European journal of marketing 57 (2023) 3, pp. 745-770

Persistent link: https://www.econbiz.de/10014226008

Sa Vinhas, Alberto - In: Industrial marketing management : the international … 114 (2023), pp. 271-285

Persistent link: https://www.econbiz.de/10014433435

Pai, Dinesh Ramdas; Bhatt, Siddharth Harshkant - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 32-40

Persistent link: https://www.econbiz.de/10014250026

Schaarschmidt, Mario; Walsh, Gianfranco; Evanschitzky, … - In: British journal of management 33 (2022) 3, pp. 1560-1583

Persistent link: https://www.econbiz.de/10013331139

He, Ying; Rui, Huaxia - In: Production and operations management : the flagship … 31 (2022) 11, pp. 4191-4204

Persistent link: https://www.econbiz.de/10013461458

Alavi, Sascha; Böhm, Eva; Habel, Johannes; Wieseke, Jan; … - In: The journal of product innovation management : an … 39 (2022) 3, pp. 445-463

Persistent link: https://www.econbiz.de/10013187388

Homburg, Christian; Knapp, Maximilian; Wagner-Fabisch, Robin - In: Journal of personal selling & sales management : JPSSM 44 (2024) 3, pp. 293-314

Persistent link: https://www.econbiz.de/10015192660

Al-Amad, Amjad H.; Ali, Sa'ad; Al-Haddad, Hadeel B. - In: Qualitative market research : an international journal 27 (2024) 1, pp. 83-107

Persistent link: https://www.econbiz.de/10015324632

Liu, Bin; Sun, Jing; Huang, Zongsheng - In: Asia Pacific journal of marketing and logistics 36 (2024) 10, pp. 2611-2633

Persistent link: https://www.econbiz.de/10015210816

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