Search Results - subject:"Semantic priming task" - EconBiz

Consumer response to service brand physical elements : using a semantic priming task to explore implicit understanding of service brand meaning

Belboula, Imène; Ackermann, Claire-Lise - In: Journal of retailing and consumer services 61 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012581856

Consumers' responses to product design : using a semantic priming task to assess automatic understanding of product positioning

Belboula, Imene; Ackermann, Claire-Lise; Mathieu, … - In: International journal of market research 61 (2019) 2, pp. 140-156

Persistent link: https://www.econbiz.de/10012172155

A service of the