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Search: subject:"Semantic transformation"
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Consumer response to service brand physical elements : using a semantic priming task to explore implicit understanding of service brand meaning
Belboula, Imène
;
Ackermann, Claire-Lise
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581856
Saved in:
2
Radical learning through
semantic
transformation
: capitalizing on novelty
Bosma, Bas
;
Chia, Robert
;
Fouweather, Ian
- In:
Management learning : the journal for managerial and …
47
(
2016
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10011484732
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