Hsu, Li-Chun; Chih, Wen-Hai; Liou, Dah-Kwei - In: Industrial Management & Data Systems 116 (2016) 5, pp. 978-1004
through the virtual community by discussing the relationship among sense of virtual community, social influence and eWOM …-a-year. Findings – The results indicated that sense of virtual community had effects on normative influence, informative influence, and … adoption. Social influence in virtual community partially mediated the relationship between virtual community members’ sense of …