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  • Search: subject:"Sensory imagery"
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Year of publication
Subject
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Consumer behaviour 3 Konsumentenverhalten 3 Sensory imagery 2 ANOVA 1 Advertising 1 Asymmetric information 1 Asymmetric information disclosure 1 Asymmetrische Information 1 Brand image 1 Cognition 1 Consumer behavior 1 Food images 1 Heterogeneity 1 Holiday behaviour 1 Internet marketing 1 Kognition 1 Live streams 1 Markenimage 1 Multimethod 1 Online marketing 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Perception 1 Physical presence 1 Psychologie 1 Psychology 1 Psychology of advertising 1 Structural equation modeling 1 Tourism 1 Tourismus 1 Urlaubsverhalten 1 Vertical attributes 1 Visit intention 1 Visual design 1 Visualisierung 1 Visualization 1 Wahrnehmung 1 Werbepsychologie 1 Werbung 1
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Undetermined 3
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 3
Author
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Elder, Ryan S. 1 Huang, Huiling 1 Liu, Qing 1 Poor, Morgan 1 Schlosser, Ann E. 1 Sun, Jin 1 Wang, Yonggui 1 Wu, Luorong 1 Xu, Lidan 1 Yang, Jingshu 1 Yu, Xi 1
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Published in...
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Journal of business research : JBR 1 Journal of consumer research : JCR ; an interdisciplinary bimonthly 1 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 1
Source
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
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Vertically versus horizontally differentiated information disclosure in travel live streams : the role of sensory imagery
Sun, Jin; Yang, Jingshu; Wang, Yonggui - In: Journal of research in interactive marketing : … 17 (2023) 3, pp. 353-373
Persistent link: https://www.econbiz.de/10014313401
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Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing; Wu, Luorong; Yu, Xi; Huang, Huiling - In: Journal of business research : JBR 151 (2022), pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
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Cover Image
So close I can almost sense it : the interplay between sensory imagery and psychological distance
Elder, Ryan S.; Schlosser, Ann E.; Poor, Morgan; Xu, Lidan - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 877-894
Persistent link: https://www.econbiz.de/10011780577
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