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  • Search: subject:"Sensory marketing theory"
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Year of publication
Subject
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Consumer behaviour 2 Konsumentenverhalten 2 Marketing theory 2 Marketingtheorie 2 Sensory marketing theory 2 Big Data 1 Big data 1 Big data analytics 1 Budget hotels 1 Customer satisfaction 1 Data Mining 1 Data mining 1 Dienstleistungsqualität 1 Diffusion of innovation theory 1 Digital transformation 1 Digitalisierung 1 Digitization 1 Gastronomie 1 High-star hotels 1 Hotel industry 1 Hotellerie 1 Innovation 1 Innovation diffusion 1 Innovationsdiffusion 1 Internet-famous restaurants 1 Kundenzufriedenheit 1 Lebenszyklus 1 Life cycle 1 Life cycle theory 1 Online reviews 1 Restaurant industry 1 Service quality 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Au, Norman 1 Han, Baozhen 1 Hao, Fei 1 Huang, Guoqiong Ivanka 1 Li, Jiachen 1 Wu, Jie 1 Xiang, Keheng 1 Yang, Tong 1 Yang, Yizhe 1 Zeng, Jinjin 1 Zhang, Chen 1
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Published in...
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Tourism Management Perspectives 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Taste, trend, and turmoil : tracking the life cycle of internet-famous restaurants through customer satisfaction
Wu, Jie; Zhang, Chen; Huang, Guoqiong Ivanka; Yang, Tong; … - 2025
Persistent link: https://www.econbiz.de/10015359372
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Cover Image
Digital transformation paradigm involved in high-star hotels and budget hotels : sensory and innovation diffusion perspective
Yang, Yizhe; Xiang, Keheng; Zeng, Jinjin; Au, Norman; … - In: Tourism Management Perspectives 53 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015077393
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