Van Kerrebroeck, Helena; Willems, Kim; Brengman, Malaika - In: International Journal of Retail & Distribution Management 45 (2017) 7/8, pp. 892-909
Purpose A major factor hampering the continuing and explosive rise of e-commerce, particularly for experience goods, is the lack of tactile information that could help to reduce uncertainty in consumer purchase decision making online. The purpose of this paper is to identify the specific...
