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Anlageverhalten
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Behavioural finance
1
Consumer behaviour
1
Emotion
1
Kaufentscheidung
1
Konsumentenverhalten
1
Perception
1
Purchase decision
1
Visualisierung
1
Visualization
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Wahrnehmung
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color saturation
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desire for memorability
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memory
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sensory marketing
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sentimental purchases
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sentimental value
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visual intensity
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Huang, Jiexian
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Jiang, Yuwei
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Xu, Fei
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Psychology & marketing
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I want to remember : preference for visual intensity in sentimental purchases
Huang, Jiexian
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1361-1371
Persistent link: https://www.econbiz.de/10014291923
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