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Search: subject:"Sequencing Effects"
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Advertising effects
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1999 Annual meeting, August 8-11, Nashville, TN
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Journal of marketing communications
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A series of persuasive events :
sequencing
effects
of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro
;
Seeberg, Henrik Bech
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
Saved in:
2
A STUDY ON SUBSTITUTION AND
SEQUENCING
EFFECTS
USING CHECK-OFF MECHANISM
Rudra, Bidisha
;
Keeler, Andrew G.
;
McIntosh, Christopher S.
-
Agricultural and Applied Economics Association - AAEA
-
1999
. Results reveal that substitution and
sequencing
effects
exist between species protection and other public goods. …
Persistent link: https://www.econbiz.de/10005806452
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