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Bewertung 1 Consumer behaviour 1 Evaluation 1 Experiment 1 Fluency 1 Führungsstil 1 Konsumentenverhalten 1 Leadership effects 1 Leadership style 1 Order effects 1 Repeated exposure 1 Serial evaluation 1 Tedium 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Maier, Erik 1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1
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Serial product evaluations online : a three-factor model of leadership, fluency and tedium during product search
Maier, Erik - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 558-579
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