Search Results - subject:"Service‐dominant logic"

Service-dominant logic : marketing research implications and opportunities

Baron, Steve; Patterson, Anthony; Warnaby, Gary; Harris, Kim - In: Journal of customer behaviour 9 (2010) 3, pp. 253-264

Persistent link: https://www.econbiz.de/10008697917

Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: evidence from the defence industry

Ng, Irene C. L.; Maull, Roger S.; Yip, Nick - 2009

service delivery and analysed them through a systems approach combined with the application of the service-dominant logic …

Persistent link: https://www.econbiz.de/10009440919

STRATEGIES FOR INCREASING MARKETING FLEXIBILITY: AN APPLICATION OF THE SERVICE DOMINANT LOGIC

Calin, Gurau - In: Annals of Faculty of Economics 4 (2009) 1, pp. 685-689

The paper outlines the necessity of marketing flexibility in the context of new theoretical and practical conditions, and proposes a synthetic model of flexible marketing systems capable to enhance the value co-creation process.

Persistent link: https://www.econbiz.de/10008511976

The evolving brand logic : a service-dominant logic perspective

Merz, Michael A.; He, Yi; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 328-344

Persistent link: https://www.econbiz.de/10003900709

Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science : evidence from the defence industry

Ng, Irene; Maull, Roger; Yip, Nick - In: European management journal 27 (2009) 6, pp. 377-387

Persistent link: https://www.econbiz.de/10003902176

Service-dominant logic : a guiding framework for inbound marketing

Lusch, Robert F.; Vargo, Stephen L. - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 6, pp. 6-10

Persistent link: https://www.econbiz.de/10003912456

Toward a transcending conceptualization of relationship : a service-dominant logic perspective

Vargo, Stephen L. - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 373-379

Persistent link: https://www.econbiz.de/10009524510

Lessons from arts experiences for service-dominant logic

White, Tabitha Ramsey; Hede, Anne-Marie; Rentschler, Ruth - In: Marketing intelligence & planning 27 (2009) 6, pp. 775-788

Persistent link: https://www.econbiz.de/10009526324

The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?

Brodie, Roderick J.; Glynn, Mark S.; Little, Victoria - 2009

Persistent link: https://www.econbiz.de/10003836347

Reevaluating the theoretical reasoning regarding market-entry position from a service-dominant logic perspective

Barnes, Donald C.; Collier, Joel E.; Lueg, Jason E. - In: Journal of marketing theory and practice 17 (2009) 2, pp. 163-173

Persistent link: https://www.econbiz.de/10003827794

A service of the

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